The right questions help ensure your supplier can fulfill your requirements
Once a product is associated with a promotion, it is no longer just a product – it is now an advertisement. A strategic plan and rollout are essential for successful advertising campaigns; without them, giving random promotional products to your target audience would be a waste of the marketing budget.
Promotional products are only one aspect of the whole marketing campaign. Using creative marketing ideas to encourage a response is the key to increasing profits and promoting brands.
It is imperative your promotional product supplier has a thorough understanding of requirements in order to effectively promote your business with promotional products. Here are 4 topics that should be covered at the beginning of your conversations with your Account Manager and Design team.
Objectives
- What are the objectives of your marketing campaign, and what role will promotional products play to support this? Will the campaign reward consumers? Increase sales? Acknowledge staff? Increase attendance at an event?
Audience
- What response do you want the recipients of the promotional products to have? If you are able to obtain information about your audience, what data would you like to collect?
Perception
- What information about your brand are you trying to communicate? What would you like the recipients to think about your company after the promotion is finished?
Product
- What is the purpose of the promotional product? How many items do you need? What is the budget? What is the timeline for delivery? What is the target audience? How will the product be distributed? What is the desired quality and material of the product? What branding or messaging needs to be included? What are the safety requirements for the product? How will the product be evaluated for success?
If your promotional product supplier asks the right questions and understands your business needs, campaign objectives, target audience, and desired outcomes then promotional products can play a significant role in supporting your marketing plan and creating a lasting impression for your brand.
Along with providing a thorough brief of requirements other information that may help is some of the other promotions done by your company, historically what has worked well and perhaps what has not?
What should I not expect to hear from promotional suppliers?
- That they will undercut any price.
- That promotional products are so cheap they cannot guarantee they will work.
- That there is no reason to sign off on artwork or mock-ups.
Get in touch with our friendly team today to learn how we can promote your business effectively with promotional products.
