Promotional products help your brand make a great first impression.
Promotional products continue to play a significant role in marketing and advertising your business. They are cost-effective marketing tools and are often distributed as ‘freebies’ or ‘giveaways’ at tradeshows, conferences, and corporate events.
*100% of advertisers said that adding a promotional product returned a favourable response to their campaign. (Source PPAI).
If your business is looking to increase your brand awareness we have put together a list of some of the most popular promotional products.
STAR PERFORMERS CATALOGUE
Take a look below at our top 10 items and categories, and discover even more in the star performers’ catalogue available online now.
TOP 10 PROMO PRODUCTS
Pens
Pens are a staple within most businesses and in the home. They are an affordable, crowd-pleasing option, and are lightweight for easy transportation to bring along to client meetings. According to the Advertising Specialty Institute, 89% of consumers own a promotional pen, and they are kept for an average of 9 months!
Sunglasses
Promotional sunglasses are perfect for any summer marketing campaign. They are a great way to be on trend with a range of eye-catching colours and custom designs. According to a recent survey taken by OnePoll 51% of consumers use promotional products in their day-to-day lives – and sunglasses look good on pretty much everyone,
Umbrellas
Promotional umbrellas are high-quality items that are on average, kept for 14 months! According to ASI, they will generate over 1000 impressions over their lifetime and are perfect client or consumer gifts, or win-in-stores.
Soft Toys
Soft Toys can be a lucrative item for promoting your business or brand. They are excellent for fundraising events, tradeshow giveaways, conferences, and of course for children.
USB Sticks
These useful tech items are still very much a crowd favourite, according to ASI 56% of consumers would choose a USB drive over a power bank. These can even be handed out to customers with marketing promotions, files, images, drawings or whatever your requirements are uploaded on them.
Key Rings
Key Rings are still a popular promotional item due to their versatility, affordability, and attractive designs. They are a practical way to keep keys organised and can be branded easily, ensuring your business is front of mind.
Notebooks
Help staff feel organised with branded company Notebooks. These are great items for conferences, work events, giveaways, and more. They can be fully customsied to match your brand colours, using lined or unlined paper, and desk items such as Notebooks are normally kept for up to 11 months!
Coffee Mugs
Not only are reusable cups and mugs useful, but they also help cut down on waste when compared to disposable options. A whopping 78% of consumers own promotional drinkware and on average they are kept for 1 year!
Bags
What better way to carry your brand name around town than with branded promotional bag. 73% of consumers own promotional bags and they can generate over 3,300 impressions over their lifetime. They are kept for an average of 11 months.
Hats
Hats & caps are a very popular item for outdoor events such as festivals, golf events, company picnics and much more. They come in a huge variety of styles and designs and generate around 3,400 impressions during their lifetime.
The most effective promotional products are ones that consumers will use again and again. Choose any of these top products for your next promotion or campaign to ensure your brand gets noticed.
