Image Credit: Boost Promotions
Unlock the power of branding: 2 new techniques that can transform your logo
Standard branding practices have been around for centuries. The practice of creating a recognsiable message, brand value or identity has been traced back to ancient Egyptians who used hieroglyphics to communicate their values. Embroidery can be traced as far back as 5th century BC and has been used to decorate clothing, bags and many other items.
Nowadays branding has evolved significantly and can be much more complex. It is an important part of any business marketing strategy, and it helps to establish identity and values. A strong branding presence can help distinguish your business from competitors, create a reputation, attract customers and build loyalty.
Standing out from the competition by using new and different branding techniques is an innovative way to be unique and make your branded items memorable.
Put your badge anywhere!
Previously a heat press machine would be used to put branded badges and patches on items, and there were limitations on what could be achieved with potential risks such as creating burn marks. This new branding technique using patches or DecoTwill opens up a whole new world of possibilities, allowing branding to be added in positions that couldn’t be previously be reached. This process can be easily applied to products using a 24-hour set contact adhesive.
This method is highly effective and produces a strong and attractive finish. The new technique is ideal to use on travel wallets and straw hats or very hard to reach spots such as the corner of a bag.
Intricate logo designs branded on Metal
Another new and innovative technique is rendering intricate designs and logos onto metal badges which are then attached to items such as hats and caps. Metal badges are highly durable and weather–resistant, making them a good choice for outdoor or long–term use. We also have a new range of water resistant hats available. Please enquire with your Account Manager to find out more.
Contact adhesive badge onto a straw hat
Intricate logo design on Metal Badge
Creativity can set your business apart from the rest
Boost are proud to be experts in creative promotional branding techniques. Our team of experienced professionals stay up to date with the latest trends, sustainable best practices, and technology emerging across the globe. Our team regularly attends local and overseas trade shows to ensure we can provide not only the very best but the most innovative ideas available on the market.
We have an entire department dedicated to creativity. This includes our Creative Director, Designers and Marketing strategist who can help your business create effective, engaging, and memorable brand experiences.
We strive to develop innovative, compelling branded products that capture the attention of your audiences. Get in contact today to discuss more.
