Here are four tips to ensure you maximize your investment on promotional products:
Be relevant
Promotional products should align with your brand and be relevant to your audience. A promo gift that detracts from your brand values or doesn’t fit with your brand personality muddies the waters of brand perception as much as promo items printed with the wrong colours.
If a promotional product speaks about your brand, and is an item that your audience will use, you’re ticking the right boxes.
Set defined goals
What do you want these promotional products to do for your business?
Regardless of whether your aim is to build brand awareness, reward customers or drive sales, the promo products you choose should be strategically chosen to deliver results.
Set a smart budget
Decide whether to use the available marketing budget on lots of small items or a few luxury items. Ar your goals going to be met by rewarding 100% of your clients with a small business gift, or your top 20% of customers with a luxury corporate gift?
Yes, everybody needs pens but if your brand is premium, consider fewer, higher status pens. Branded coffee mugs are always a hot favourite but if your clients are on the road a lot maybe a stylish glass KeepCup will be more appreciated and get seen more. Maybe your marketing goals require something really unique for a VIP experience, like designer luggage or stylish homewares.
Ask us for advice
Talk to our team – we know promotional products inside out and we’re here to help!
We can advise on the viability of creating custom made promo products, sourcing luxury branded corporate gifts, the ideal method of branding (or not branding!) and delivery time frames.
Feel free to get in touch!
